MANI, MANI, POPCORN by ROGER PE

CEBU PACIFIC AIRLINES

2006-07-20T18:49:00.000-07:00

Global audiences may find this ad ordinary but the fact that it's making the locals smile (am not lying), is something else. When was the last time you really enjoyed making an ad? From the looks of it, you can see that the team had real fun doing it. Congrats to the Jimenez-Basic creative team. Now, let's have a great laing dish.

SMOKE GETS IN YOUR EYES

2006-07-19T21:14:00.000-07:00

... and into your lungs. Stop Smoke-Belching Humans.

Creative Team: Roger Pe (Executive Creative Director/Copywriter) Tom Gumba Jr. (Sr. Art Director), Niko Cid (Photographer), Oden Mateo (Print Producer), Calypso (Production House). Bronze Winner,
2004 Araw Values Awards.

2006 CANNES

2006-07-19T02:11:00.000-07:00

In my article, I predicted 2 Asian ads will win Gold Lions. They did: "The Love Story" tv campaign by JEH Advertising Bangkok and Lowe Kuala Lumpur's "Directions" for Land Rover Club.

AD CONGRESS JURY

2006-07-19T01:50:00.000-07:00

November 2005. Shangrila Mactan Hotel. The cast: John Merrifield, TBWA Tokyo, Todd McCracken, Grey Auckland, Jureeporn Thaidumrong, JEH Advertising, Prasoon Joshi, McCann-Erickson India, Gavin Simpson, O&M Manila, David Guerrero, BBDO-Guerrero, Mon Jimenez, Jimenez-Basic, Yoly Ong, Campaigns & Grey, Ompong Remigio, Campaigns & Grey, Raul Castro, Lowe Worldwide, Micky Domingo, McCann-Erickson, Roger Pe, DDB Philippines, Raul Panes, BBDO-Guerrero, Cid Reyes, Ace-Saatchi & Saatchi, Ricky Aragon, Loweworldwide, Don Sevilla, Jimenez-Basic, Paul Suarez, Jimenez-Basic, Teeny Gonzales, Harrison Communications, Shu Manalo, JWT, Tanke Tankeko, TBWA-SMP, Socky Pitargue, PC&V, Bing Beltran, ABComm, Dino Jalandoni, Leo Burnett, Dino Ocampo, O&M, Lito Gemora, O&M, Malou Dulce, Loweworldwide, Leigh Reyes, Y&R, Nathan Javier, Jimenez-Basic,
Lilit Reyes, Leo Burnett and Lilit Trinidad, Jimenez-Basic, Competition Co-Chair, Melvin Mangada, Creative Committee Chairman.

BRAVO, JWT

2006-07-17T19:36:00.000-07:00

JWT Manila's sparkling Gold win in 2006 Asia Adfest, a first for a Philippine print entry.

WHAT HAPPENED TO COPY ADS?

2006-07-14T00:23:00.000-07:00

Cannes 2006. Copy ads made a noticeable comeback. The Tate Britain Museum campaign, for example, created by Fallon London won the Outdoor Grand Prix. End of visual puns? Well, there are bad ads that employ visual puns and there great ones. Here's a great copy ad from Frenchie.

SPANISH MATADOR

2006-07-14T00:16:00.000-07:00

Finalist, Asia Pacific Times Advertising Awards, Taipeh, 2004.
Creative Team: Roger Pe (Executive Creative Director/Copywriter), Noah Valdez (Art Director).

DRINK AND DRIVE

2006-07-14T00:05:00.000-07:00

DRINK AND DRIVE

2006-07-14T00:03:00.000-07:00

DRINK AND DRIVE

2006-07-14T00:01:00.000-07:00

Showcased in Media Magazine,
Finalist at Ad Congress 2003. Creative Team: Roger Pe (Executive CreativeDirector/Copywriter), Manny de Paz (Art Director).

RADIO VERITAS

2006-07-13T23:54:00.000-07:00

Poster for Radio Veritas, 2005. Creative Team: Eric Salazar, Noah Valdez.

BAND AID

2006-07-13T23:42:00.000-07:00

We have so many environmental laws. But do we really enforce them? We have so many short term or "band aid" solutions but not getting into the root cause of the problem. This campaign came out after the Real, Quezon flood that devastated millions worth of property and killed thousands. Came out in The Philippine Star and Campaign Brief Asia, 2005. Roger Pe (Executive Creative Director/Copywriter) Manny de Paz (Art Director) Oden Mateo (Print Producer) Calypso (Production House) Raul Montifar (Photographer)

CHOP, CHOP

2006-07-13T23:38:00.000-07:00

An ad we created for Bantay Kalikasan. Came out in Metro Magazine, 2004. Roger Pe (Executive Creative Director/Copywriter), Manny de Paz (Art Director), Raul Montifar (Photographer).

KALBO

2006-07-13T20:38:00.000-07:00

Print campaign for UPMG (United Print Media Group of the Philippines). As reviewed in Media Magazine. Creative Team: Roger Pe (Executive Creative Director), Tom Gumba (Art Director), Tonio Villaluz (Talent), Niko Cid (Photographer).

DUSK IN HONGKONG

2006-07-12T02:09:00.000-07:00

Shot in Kowloon side of Hongkong near the ferry terminal. My Hongkong trips were always pleasurable until I got a real scary one last year. The 747-400 jetliner I was flying back to Manila shook, bounced and got shoved by a mighty wind over South China Sea near the Philippine border. The turbulence was so strong even the stewardess' voice trembled.

GRADE FIVE

2006-07-11T21:39:00.000-07:00

My Grade 5 class photo.
I never knew this photo existed. This is July 2006 and my first time to see it, unearthed by a classmate for a reunion this year. Always in the background as in four other rare photos, I am in topmost row, second from left.

DUMB BELLS

2006-07-10T23:20:00.000-07:00

No amount of gym work
will make you lose weight
if you don't watch out what
you are eating. Our diets need
working out as well.
Creative Team: Roger Pe (Executive Creative Director/Copywriter),
Manny de Paz (Art Director) Raul Montifar (Photographer).

LEONARDO DA VINCI SERIES

2006-07-10T23:04:00.000-07:00

Copy at the bottom reads: Create A Masterpiece With A Work Of Art.
Creative Team: Roger Pe (Executive Creative Director/Copywriter) Dusko Almosa (Art Director)

LEONARDO DA VINCI SERIES

2006-07-10T23:01:00.000-07:00

LEONARDO DA VINCI SERIES

2006-07-10T22:58:00.000-07:00

TAZ, BUGS, SYLVESTER

2006-07-10T22:38:00.000-07:00

Anti-Child Labor Abuse Poster Campaign. Good remarks on copy crafting from Campaign Brief Asia, March 2006.

2006-07-10T22:36:00.000-07:00

Creative Team: Noah Valdez (Art Director), Roger Pe (Executive Creative Director/Copywriter) Noah Valdez (Photographer)

2006-07-10T22:34:00.000-07:00

ESCARGOT

2006-07-06T18:31:00.000-07:00

I bought Stephen Clarke's first novel - "A Year In The Merde" at The English Bookstore. Here's an amusing part:

"The French, as we all know, love snails. Escargots. One of their favorite ways of cooking snails is to put them straight on the barbecue, alive. Being cooked, the escargots are covered in salt, the equivalent of giving them an acid bath, and they get rid of all their slime trying to protect themselves. Basically, people make the creature shit itself to purge its inside of impurities. Even the French don't eat snailshit. Given the extreme cruelty, it might seem strange to say that the French love the humble snail. But what few people (and even fewer snails) realize is that France has paid these sacrificial mollusks the ultimate tribute - its capital city is, in fact, a giant escargot."

PENTEL PEN SKETCHING

2006-07-06T18:28:00.000-07:00

PENTEL PEN SKETCHING

2006-07-06T18:20:00.000-07:00

We don't see much illustrations these days. Good storyboard artists are hard to come by. They've been zapped by computer-rendering hacks. I miss sketching. I miss Ding Salvador's beautiful storyboards. Here are my drawings of a couple while painfully waiting for my departure flight back to Manila.

HOTEL DE VIL

2006-07-06T18:16:00.000-07:00

I was aiming my camera at this hotel near the seadock. Look closely, see what came out.

PHILIPPINE 2006 ONE SHOW STANDOUTS

2006-07-05T22:13:00.000-07:00

My article on JWT Manila's
history-making feat.

CAMPAIGNS AND GOLD

2006-07-05T22:04:00.000-07:00

My article on Campaigns and Grey's
wow performance at the Cebu 2005 Ad
Congress. Ompong Remigio, Star of the Night.

THE SUPERINTENDENT'S HOUSE

2006-07-05T21:33:00.000-07:00

Built by the Americans in 1900s - residence of Inagawan Penal Sub-Colony superintendent in Palawan.

QUEEN OF PHILIPPINE CASTERS

2006-07-05T21:26:00.000-07:00

My interview on Margaritta Moran aka Rolly Halagao.

CREATIVITY FOR HUMANITY IN CANNES

2006-07-05T21:17:00.000-07:00

My "Stamp" ad displayed in Cannes 2005.

JOLLIBEE

2006-07-05T21:15:00.000-07:00

Poor in math, I carelessly booked a hotel room
without asking the exact Euro conversion rates. I found
out to my horror that if I stay another night I would be
penniless on my last day. While scouring the
neighborhood for a cheaper hotel to transfer, I saw this
store with an interesting name.

PINNOCHIO

2006-07-05T21:10:00.000-07:00

Bronze Winner, 2005 Ad Congress. Creative Team: Dennis Cappellan (Copywriter, Art Director), Client: Amspec

JOEY ONG

2006-07-05T20:53:00.000-07:00

My interview on Joey Ong, 2006 One Show Silver Winner, 2006 Asia Adfest Gold Winner.

SILHOUETTE

2006-07-05T15:59:00.000-07:00

Manny de Paz. The most patient Art Director I've ever worked with. He works silently in the background unlike most flamboyant ADs. Has works published in Campaign Brief Asia, Luerzer's Archive,www.bestadsontv.com and www.ihaveanidea.org websites

THE MAKING OF "BAHA" TVC

2006-07-05T15:50:00.000-07:00

Framing a scene in "Baha" tvc. I like our editing job here and how the sound effects made the spot alive. The guy in red is Mark Espina, a young filmmaker now slowly making a name for himself.

COINCIDENCE ...

2006-07-05T00:44:00.000-07:00

POETT (CLOROX) BY DDB CHILE, 2002

OR WHATEVER.

2006-07-05T00:38:00.000-07:00

SCHERING PLOUGH by JWT MEXICO, 2005

CITY OF BLIND AND DEAF PEOPLE

2006-07-05T00:00:00.000-07:00

Not condoning mendicancy but .... I believe giving is without misgiving.

Came out in Manila Bulletin and The Philippine Star last April. The background is a dirty, crumpled carton box. Roger Pe (Executive Creative Director/Copywriter) Art Direction by Dusko Almosa. Photography by Jasmin Kuhn, a talented Austrian in-house director/DOP from Production Village who also did my child abuse tvc. Jasmin gamely took on this project for free inspite of her hectic schedule. She also did a sensual tv spot for Revicon. Highly undiscovered, Jasmin always gives visual freshness to her work.

SPIRAL COCONUT

2006-07-04T23:45:00.000-07:00

This one's for Ripley's. No photoshop. No retouch. No cropping. Just the real, curling, twirling thing.

2006-07-04T23:04:00.000-07:00

Mud, leeches and grime on the way to Inagawan. I caught this strange coconut tree in barrio Inagawan way past Iwahig Penal Colony by the dirt road. Inagawan is Iwahig's sub-colony, birthplace of one of Palawan's most famous sons - Ramon Mitra. You've probably only seen a flock a parrots on National Geographic Channel. What about the longest, widest acacia forest cover in the world?

WALLS AND WALLS OF FRAMES

2006-07-04T22:20:00.000-07:00

WORLD MEDALS

2006-07-03T22:54:00.000-07:00

Not Lions, not Pencils, not Clios, not Spikes. They will come if they will come.
Three World Medals, nevertheless.

YOUNG CREATIVES POSTER

2006-07-03T22:47:00.000-07:00

Well said.

SEE, A SEED GROWS

2006-07-03T22:39:00.000-07:00

Our "Plant A Tree" ad in memory of Ken Kaess, President and CEO of DDB Worldwide who died of cancer early this year. We tied up with Bantay Kalikasan and Save La Mesa Watershed group. The tv commercial component is now running on Channel 2, ANC, Studio 23 and Lifestyle Channels. Lovingly produced by RSVideo. We'd like to take this opportunity to thank the following: Emily Abrera, yes, no less, for the collaborative effort, Yoly Ong and Laurice Guillen for liking our ad, Olie Laperal, Tess Palma, Director and DOP Mark Espina (watch his movie "Siquijor"!) and editor Eric Retania for lending their time, equipment and editing facilities for this selfless project. As the ad says "twenty or more years
from now, you'll be glad you did."

Creative Team: Roger Pe (Executive Creative Director/Copywriter) Manny de Paz (Art Director)

JUDEE

2006-07-03T22:34:00.000-07:00

Jureeporn at the 2005 Manila Ad Congress judging. I was one of the recipients of her Smooth E campaign long before it became famous. I predicted it will win Gold in Cannes. It did.

CHRIS CHIU

2006-07-03T22:30:00.000-07:00

Chris Chiu, former ECD of Burnett Jakarta now with Burnett Bangkok.

GREAT MEN OF PHILIPPINE ADVERTISING

2006-07-03T22:24:00.000-07:00

Melvin Mangada, (Managing Partner and ECD, TBWA-SMP), David Guerrero (Chairman and CCO, BBDO-Guerrero/Ortega) and Micky Domingo (ECD, McCann-Erickson Philippines).

RAUL CASTRO

2006-07-03T22:18:00.000-07:00

Raul Castro, ever the sunshine of any creative judging.

SOON THIS WILL BE RED, ORANGE OR BROWN

2006-07-03T22:09:00.000-07:00

Early morning at Cannes' Croisette.

LOLA FASHIONISTA

2006-07-03T22:04:00.000-07:00

One of my favorite shots. Madame Vogue.

FRANCE'S THEATRE MUSEUM

2006-07-03T22:00:00.000-07:00

A few meters away from Eiffel Tower, you'll see this national pride.

YOU SEE THEM ANYWHERE IN THE WORLD

2006-07-03T21:53:00.000-07:00

Liberty, egalite, get out of my way.

Not only in Manila, even in the land of the bourgeoisie.

LOUVRE

2006-07-03T21:43:00.000-07:00

I saw Mona Lisa here in the Louvre. I took a shot but was lucky enough - my camera was not confiscated by the guards. Unluckily, I couldn't find that shot anymore but I remember having seen it after being processed.

2 OLD MEN AND FLOWERS ABLOOM

2006-07-03T21:22:00.000-07:00

Just beside Cannes' antique flea market, these flowers never fail to mesmerize.

VINCENT'S BROTHER THEO

2006-07-03T21:13:00.000-07:00

While combing Paris' bohemian Montmarte, I chanced upon this marker. I wrote the sign on a tissue paper and had it translated at the hotel's concierge. It says: this is the house where Vincent's brother Theo stayed while in Paris.

In Van Gogh's days, Montmarte was a hill in the countryside where artists came for inspiration, fresh air and cheap booze. Now it had been well and truly sucked into the city. You could look down over a chaotic jumble of grey zinc roofs that had probably changed little in a century. With the Eiffel hidden away to our right, there were very few intrusions into the low skyline until you got the tower blocks around the city's fringes. There was the blue and white piping of the Pompidou Center and, of course, the Tour Montparnasse, jabbed like a black glass dagger into the heart of Paris.

RUE DES ANTIBES

2006-07-03T21:07:00.000-07:00

My favorite shot along rue des Antibes, parallel to Cannes's famous Croisette, a few steps from fashion store Zara.

UNTER DEN LINDEN

2006-07-03T20:54:00.000-07:00

A jet above Unter den Linden, Berlin's main avenue leading to the Brandenburg Gate.

TALENTS ARE MADE IN THIS ROOM

2006-07-03T20:51:00.000-07:00

FERDIE CHUA, from junior AD to piratable AD in three weeks.

WWW.BESTADSONTV.COM

2006-07-03T20:30:00.000-07:00

Don't start bitching about the hazy photography.
For some strange reason, the reproduction here
didn't come out as sharp as the original proof
and when it came out on broadsheets. Darn!

Our contribution to Clean-Manila campaign. Accepted by very selective www.bestadsontv.com. Picked up by The Philippine Star and published month of June 2006. Creative Team: Roger Pe (ECD/Copywriter) Manny de Paz (Art Director) Jetro Rafael (Photographer). Shot in the fringes of Escolta.

LUERZER'S ARCHIVE

2006-07-03T20:21:00.000-07:00

Part of a 3-series Vernel poster campaign. Honored by Luerzer's Archive Magazine in its Volume 5, 2005 issue. Created for our client Henkel. Creative Team: Eric Salazar (CD/Copywriter), Manny de Paz (Art Director) Jay Tablante (Photographer) Roger Pe (Executive Creative Director). Clients: Raymond Antonio (Marketing Director) Jillen Oasan and John-Marie Ledesma (Brand Managers) Alie Ruelos (Group Account Supervisor) Chevy Segismundo (Account Manager).

GOLD RAMPAGE BY ASIA IN 2006 CANNES

2006-07-03T18:41:00.000-07:00

My summary of Asian Gold Winners
in Cannes. June 28, 2006, Wednesday issue of The Philippine Star.

HOTEL BOURGOGNE

2006-07-03T18:16:00.000-07:00

Home to budget creative, near the train station. The Simone Signoret lookalike landlady always looked at me suspiciously and with much disdain everytime I borrowed her celfone charger. And charged she did, adding it to my hotel bill. I only saw my room at night, when I had to crash from extreme exhaustion and endless walking. Scrimp on hotel, indulge on Brun was my battlecry. Pleasantly surprised finding out that I was a returnee to her hotel, the madame drove me almost to the airport in her brand new blue BMW. Was here in 1999 and again in 2005.

BRANDENBURG GATE

2006-07-03T18:09:00.000-07:00

The Brandenburg Gate, just outside Hotel Adlon Kempinski in Berlin. I visited Checkpoint Charlie, the Reichstag, watched der Unter Gang, finished a book about East and West Berlin on board the plane, brought home a piece of pebble from The Wall, imagined myself being fired at by the Nazis.

HOTEL MARTINEZ

2006-07-03T17:28:00.000-07:00

Home to moneyed ECD and CD Cannes delegates. Infront is the (in)famous Gutter Bar, where people end up after endless partying. The crowd starts to swell by 12 midnight and spill to the Croisette by 4am. United Nations. Winners, losers, whiners with too much lagers and angst in their bellies blah, blah here. Ken Trevor my ECD friend from DDB Tokyo, DDB Bangkok and Fallon Tokyo brought me here. Go figure why it's name as such.

BEGGING FOR A CANNES LION

2006-07-03T17:22:00.000-07:00

"Merci beaucoup."
"Bonne journee."

How far will you go to win a Lion? I chanced upon this clown on rue des Antibes on my way to the Palais. Was he Lee Clow? An art director who lost all his Euros in the casino? He was wearing an official delegate shirt and toting a Cannes Red bag. I watched closely from a distance if this was a copywriter's joke. I was wrong.

GREEN PUNK

2006-07-03T16:58:00.000-07:00

Nourish your hair. Make it grow. Fertilize it. And why not? We had fun doing this. Creative team: Manny de Paz (Art Director), Jetro Rafael (Photographer), Roger Pe (Executive Creative Director/Copywriter).